Scoop Shoppe - Social Media Ad
Artisan Creamery
The purpose of these artifacts is to inform young families of Scoop Shoppe Creamery’s products on social media. The target audience for these ads are families with children that are health conscious. The artifact needs to educate customers, on how they can order on the company’s website. Imagery includes children and teens and reflect racial and ethn
Scoop Shoppe - Social Media Ad
Artisan Creamery
The overall concepts of these advertisements are to gain a following on social media and promote online ordering. These artifacts meet the audience’s requirements because the design follows a brand style guideline that details what the target market desires. The message of these advertisements conveys Scoop Shoppe artisanal Creamery ice creams are h
Fresh Fare Farm: Meal Delivery Service Multi-Channel Ad
WEB BANNER
Fresh Fare Farm: Meal Delivery Service Multi-Channel Ad
MAGAZINE ADVERTISEMENT
This artifact is a multichannel ad campaign for Fresh Farm meal delivery service. This campaign consists of a magazines ad, social media carousel, and a web banner.
Fresh Fare Farm: Meal Delivery Service Multi-Channel Ad
SOCIAL MEDIA AD - 1 of 3
The purpose of this campaign is to get new customers to sign up for the service. The target audience is young professionals who want to save when preparing meals.
Fresh Fare Farm: Meal Delivery Service Multi-Channel Ad
SOCIAL MEDIA AD - 2 of 3
The artifacts needed to use the brand style guide to create a cohesiveness for the campaign. The use of elements that the brand style guide provided were shapes and a color palette.
Fresh Fare Farm: Meal Delivery Service Multi-Channel Ad
SOCIAL MEDIA AD - 3 of 3
The ads also were laid out to guide the viewer through the ads from top to bottom. They each have a larger headline to grab the reader’s attention. Then an image to illustrate the message, then the subheadings to explain the message, the logo ends the ad. The unique aspect of these artifacts is the creative way placed
Town Chinese Cuisine Restaurant
DINING MENU
This artifact set is a brand and marketing materials assignment. This includes a menu, brochure, table tent and matching business card. The intent for these artifacts is to create a cohesive brand identity for town Chinese cuisine. The principles of design make these designs effective by using hierarchy with the town logo on the menu then subheadings d
Town Chinese Cuisine Restaurant
CATERING MENU - FRONT
The audience for this is high end clientele who value a dining experience. The age range of the customers age from 30-60. The overall concept of the artifacts is to create a cohesive brand identity through marketing materials.
Town Chinese Cuisine Restaurant
CATERING MENU - INSIDE
The message that the artifacts communicate is that the restaurant caters to a high-end clientele.
Town Chinese Cuisine Restaurant
TABLE SIGN
The brochure and the table sign each have a dominant image, then a smaller image, then the body copy explains the purpose of each marketing piece.
Town Chinese Cuisine Restaurant
Business Card - Front & Back
Business card features website, contact info as well as, social media sites.
Affinity Lending Services Campaign
Event Flyer
California Baptist University
Associate 2007
Affinity Lending Services Campaign
Event Triad Table Sign
California Baptist University
Associate 2007
Affinity Lending Services Campaign
Event Postcard
California Baptist University
Associate 2007
Loan Tracker Campaign
Coupon Booklet
Associate 2007
Loan Tracker Campaign
Flyer
Associate 2007
Campaign
Web / Email Banners
Associate 2007
Product Finder Flyer
Followed Campaign Style Guide
Associate 2007
Bar Association Event Poster
Associate 2006
Bar Association Advertisement
Loan Originator Magazine
Associate 2006
Lisa Gaydos Portfolio- All rights Reserved
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